Monday, August 10, 2009
Tuesday, July 14, 2009
NEP offers mineral water from the tap
By Kamarul Yunus
ahmadk@nstp.com.my
2009/07/10
NEP Holdings (M) Bhd, the country's leading distributor of water filter systems, is set to revolutionise the local drinking water industry, with the launch of its Diamond Home Spring Water system that offers fresh mineral water direct to consumers from the tap at a minimal fee.
From as low as RM2 per day, consumers can enjoy unlimited usage of mineral water either at home or commercial places including offices, factories and restaurants.
"The machine is (provided) free, but consumers will have to pay a minimal fee for the service.
However, they need not have to think about maintenance as this will be taken care of by us for up to three years," group president Michael Lim told a media conference at the launch of the new system in Kuala Lumpur yesterday.
The Diamond mineral water is a result of purifying tap water with the company's latest
Diamond Home Spring Water technology. It not only cleans and filters tap water, but also uses specially produced bio-ceramic beads to release precious minerals to make water as clean and healthy as natural mineral water.
To stay true to its vision of providing the best quality water, Lim said NEP Holdings will offer
customers the benefits of good clean and healthy quality water without them having to invest in the water filter system.
With the availability of the Diamond Home Spring Water plan, the era of having to buy water filter systems for cleaner water consumption has ended, he added.
"This change in business direction means NEP Holdings no longer sells water filter systems, but is focused on providing a service to consumers and that is, offering the luxury of having unlimited mineral water from the tap at their convenience for a minimal fee."
"However, we would still provide after sales service to our existing customers who are using our water filter products," he said. With the launch of the new system, the company expects its customer base in East Asia, including Southeast Asia to increase from 600,000 to 2 million by 2012. Its local manufacturing plant has the capacity to produce 300,000 units of the system.
To service the anticipated increase in its customers, Lim said the company expects to rope in an additional of 3,000 dealers to strengthen its current network of 2,500 dealers. The company also plans to expand its regional sales presence to include Thailand, the Philippines and
Indonesia. Currently, it is present in Singapore, Taiwan, China and Hong Kong. Lim said NEP Holdings has put aside some RM10 million for its promotional campaign, which include commercial advertisement, to be spent over the next six months.
"Of this, half will be allocated for promotions targeted at Bumiputeras," he said. While home owners are primarily the company's major buyers of its water filter system, Lim said it sees
potential in untapped segments of the drinking water market such as commercial complexes, restaurants, factories and offices.
---
Copyright © The New Straits Times Press (Malaysia) Berhad, Balai Berita 31, Jalan Riong, 59100 Kuala Lumpur, Malaysia. 1/1
ahmadk@nstp.com.my
2009/07/10
NEP Holdings (M) Bhd, the country's leading distributor of water filter systems, is set to revolutionise the local drinking water industry, with the launch of its Diamond Home Spring Water system that offers fresh mineral water direct to consumers from the tap at a minimal fee.
From as low as RM2 per day, consumers can enjoy unlimited usage of mineral water either at home or commercial places including offices, factories and restaurants.
"The machine is (provided) free, but consumers will have to pay a minimal fee for the service.
However, they need not have to think about maintenance as this will be taken care of by us for up to three years," group president Michael Lim told a media conference at the launch of the new system in Kuala Lumpur yesterday.
The Diamond mineral water is a result of purifying tap water with the company's latest
Diamond Home Spring Water technology. It not only cleans and filters tap water, but also uses specially produced bio-ceramic beads to release precious minerals to make water as clean and healthy as natural mineral water.
To stay true to its vision of providing the best quality water, Lim said NEP Holdings will offer
customers the benefits of good clean and healthy quality water without them having to invest in the water filter system.
With the availability of the Diamond Home Spring Water plan, the era of having to buy water filter systems for cleaner water consumption has ended, he added.
"This change in business direction means NEP Holdings no longer sells water filter systems, but is focused on providing a service to consumers and that is, offering the luxury of having unlimited mineral water from the tap at their convenience for a minimal fee."
"However, we would still provide after sales service to our existing customers who are using our water filter products," he said. With the launch of the new system, the company expects its customer base in East Asia, including Southeast Asia to increase from 600,000 to 2 million by 2012. Its local manufacturing plant has the capacity to produce 300,000 units of the system.
To service the anticipated increase in its customers, Lim said the company expects to rope in an additional of 3,000 dealers to strengthen its current network of 2,500 dealers. The company also plans to expand its regional sales presence to include Thailand, the Philippines and
Indonesia. Currently, it is present in Singapore, Taiwan, China and Hong Kong. Lim said NEP Holdings has put aside some RM10 million for its promotional campaign, which include commercial advertisement, to be spent over the next six months.
"Of this, half will be allocated for promotions targeted at Bumiputeras," he said. While home owners are primarily the company's major buyers of its water filter system, Lim said it sees
potential in untapped segments of the drinking water market such as commercial complexes, restaurants, factories and offices.
---
Copyright © The New Straits Times Press (Malaysia) Berhad, Balai Berita 31, Jalan Riong, 59100 Kuala Lumpur, Malaysia. 1/1
Monday, July 13, 2009
NEP perkenal Diamond Home Spring Water System
NEP perkenal Diamond Home Spring Water System
MICHAEL LIM (kiri) dan Edward Choo pada majlis pelancaran produk baru NEP di Kuala Lumpur baru-baru ini.
KUALA LUMPUR - NEP Holdings (M) Bhd. (NEP) memperkenalkan produk terbarunya, 'Diamond Home Spring Water System' sebagai usaha untuk menguasai pasaran yang lebih besar dalam industri ini.
Presiden kumpulan, Michael Lim berkata, melalui produk tersebut, syarikat bercadang untuk menambah pelanggannya kepada 2 juta isi rumah menjelang 2012 berbanding 600,000 isi rumah pada masa sekarang.
"Kami kini tidak lagi menjual sistem penapisan air tetapi menumpukan usaha kepada penyediaan perkhidmatan kepada pengguna," katanya semasa majlis pelancaran produk itu di sini baru-baru ini.
'Diamond Home Spring Water System' merupakan perkhidmatan yang membolehkan pengguna menikmati penggunaan air mineral tanpa had daripada paip mereka dengan kos serendah RM2 sehari.
"Penapis disediakan dengan percuma dan disenggara sepenuhnya selama tiga tahun. Pengguna tidak perlu bimbang tentang perkhidmatan dan penyenggaraan selepas jualan kerana ini semua disediakan oleh NEP," jelas Lim.
NEP Changes Business Direction With New Product
July 09, 2009 15:06 PM
NEP Changes Business Direction With New Product
KUALA LUMPUR, July 9 (Bernama) -- NEP Holdings (M) Bhd is changing its business direction in order to capture a bigger market with its latest Diamond Home Spring Water System.
Group president Michael Lim said with the new business plan, the company aimed to increase its customer base to two million households from the current 600,000 by 2012.
"This change in business means we no longer sell water filter systems but is now focused on providing a service to consumers," he said during the product launch here on Thursday.
The Diamond Home Spring Water System is a service that allows consumers to enjoy unlimited usage of mineral water from their tap for as low as RM2 per day.
"The filters are provided for free and fully maintained for three years. Consumers do not need to worry about after-sale service and maintenance as these will be provided by NEP," Lim said.
With the product, NEP is introducing its latest technology that is able to convert tap water into mineral water.
"This technology was developed by us working with scientists from South Korea and Japan using bio-ceramic beads to release precious minerals into the water," Lim said.
He also said that the company has plans to penetrate new markets in Southeast Asia such as Thailand, the Philippines and Indonesia in the near future.
Based in Malaysia, the company also has a sales presence in Singapore, Taiwan, China, and Hong Kong.
NEP vice president of group marketing, Dr Edward Choo, said the company had invested more than RM10 million in 10 years to develop the latest product and was planning to penetrate the commercial and restaurant sectors.
"As of today, our core market share is residential or home owners. With this new direction in business strategy, we believe we can open up a whole new market," Choo said.
"We are excited with the market potential and the responses that we get has been really great," he said.
According to Choo, the company will allocate close to RM10 million to promote the new product.
"From this amount, we will be allocating RM5 million to promote the product to Bumiputeras. We are inviting more Bumiputeras to be our dealers in order to expand the market," he said.
NEP, he added, was looking to add another 300 dealers within a year.
-- BERNAMA
NEP Changes Business Direction With New Product
KUALA LUMPUR, July 9 (Bernama) -- NEP Holdings (M) Bhd is changing its business direction in order to capture a bigger market with its latest Diamond Home Spring Water System.
Group president Michael Lim said with the new business plan, the company aimed to increase its customer base to two million households from the current 600,000 by 2012.
"This change in business means we no longer sell water filter systems but is now focused on providing a service to consumers," he said during the product launch here on Thursday.
The Diamond Home Spring Water System is a service that allows consumers to enjoy unlimited usage of mineral water from their tap for as low as RM2 per day.
"The filters are provided for free and fully maintained for three years. Consumers do not need to worry about after-sale service and maintenance as these will be provided by NEP," Lim said.
With the product, NEP is introducing its latest technology that is able to convert tap water into mineral water.
"This technology was developed by us working with scientists from South Korea and Japan using bio-ceramic beads to release precious minerals into the water," Lim said.
He also said that the company has plans to penetrate new markets in Southeast Asia such as Thailand, the Philippines and Indonesia in the near future.
Based in Malaysia, the company also has a sales presence in Singapore, Taiwan, China, and Hong Kong.
NEP vice president of group marketing, Dr Edward Choo, said the company had invested more than RM10 million in 10 years to develop the latest product and was planning to penetrate the commercial and restaurant sectors.
"As of today, our core market share is residential or home owners. With this new direction in business strategy, we believe we can open up a whole new market," Choo said.
"We are excited with the market potential and the responses that we get has been really great," he said.
According to Choo, the company will allocate close to RM10 million to promote the new product.
"From this amount, we will be allocating RM5 million to promote the product to Bumiputeras. We are inviting more Bumiputeras to be our dealers in order to expand the market," he said.
NEP, he added, was looking to add another 300 dealers within a year.
-- BERNAMA
Subscribe to:
Posts (Atom)
